Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Tuesday, 1 March 2011

Advertisements: Initial Information

Adverts in general "Quoted from Wikipedia"

"Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action."

Different types of advertisements "

Word of Mouth
WoD is the cheapest form of advertising because it is free, simply if someone enjoys a service or product then they will tell there friends and family about it and so on. This form of advertising can't really be purchased by a company.
Newspaper advertising takes the form of classified service ads, display ads, inserts (usually flyers), press releases and advertorials, which are feature stories/business profiles done as a courtesy (but not an endorsement) for the paper's advertisers.

Magazine Ads
Magazine ads are a lot more expensive and more glamorous then its newpaper counterparts, prices for adverts range depending on size and location within magazines, ads at the front and back covers being at the higher end of the market. The more prestigious the magazine the higher the price and the bigger the company advertising the magazine will be.

Public Service Announcements
PSAs (also referred to as "talking heads") are simplistic radio and TV spots of 15, 30 and 60 seconds that promote nonprofit organizations. There is no charge for the air time.

Commercials are 30 to 60 seconds in length, consist of a video clip which aims to promote a product. They are expensive to produce and to air--depending on the time slot in which they run (for example, the Super Bowl in the US and X Factor in the UK), The videos themselve can consist of almost anything.

Websites, blogs, podcasts, banners, pop-ups, email and chat rooms are all cyber platforms that allow promotional content to be available 24/7.

Direct Mail

Sales letters, postcards, brochures and press kits are hard copy marketing tools that--in addition to their reproduction costs--require postage and the purchase of mailing lists.

They are many other kinds of advertisements which don't fall under any of the above catogorys, a big type which has been left out is physical adverts on signs. For example Billboards and promotional posters. These adverts are usually the same as what you would find in a magazine but changed to fit onto posters and are shown in public places on buildings, signs and even on transport (for example on the side of a bus).

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