Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Thursday, 30 September 2010

Codes and Conventions of Electronic Music Videos

Mark Ronson & The Business Intl   "The Bike Song"

Narrative & Performance

The start of the video starts with a little concept, where Mark Ronson is at a tv show, when it finishes he steps outside and a bike appears infront of him and when he gets on the setting changes.
3 guys cycling around on thier bikes, typical use of females in the video with them being viewed as sex object with the guys looking them up and chasing them. The 3 men (all from different bands) who colaborated for this video are the 3 guys on the bikes and all 3 of them sing as they bike around.

Genre is Synthpop, Alternative hip hop

Cant embed The Bike song YTB link

Katy B          Katy On a Mission


The song focuses on Katy B as she performs at a gig, then is also clips of her singing at a recording studio and in a car. For the majority of the video the camera focuses on katy B and also moves onto focusing on a audience dancing. All the clips are slowed down to fit in with the beat of the song.

Dubstep, electropop

Pendulum                 The Island Part 1 Dawn


The entire video is set on a different planet following a female character. He is wearing a jumpsuit and at the start of the video wakes up on a barren planet, she sees someone in the distance and chases after them. The entire video follows this chase and then at the end she relieases that shes back to the start and she is chasing herself.

 Genre is Progressive house and Fidget house.

Magnetic Man               "I Need Air" & "Perfect Stranger feat Katy B"

GenresDubstep, trancestep

Genre      Dubstep     TranceStep 

Both Performance videos.

I am putting both these videos together for one specific reason. The music videos for these songs are almost identical. Both videos feature the band at a live performance. And the video heavily focuses on the crowd. The shots are usually cut together very quickly though the shots themselve are usually slowed down to fit the tempo of the song. They a view shots of the 3 Dj's in magnetic man but the shots are usually from afar. The videos also show alot of the light shows during the song.

Chase & Status  feat Plan B              "End Credits"

GenreDrum and bass, liquid funk, indie rock, acoustic.

Video - Narrative

The video was very intresting. At first i thought the video was around Plan B, who sings the song being killed at the start and then you see him singing in the background in the lead up to his death. In a way i was right about it. But after a little research the songs video is clips taken from the 2010 film Harry Brown. This song is on the soundtrack for the film and the singer is in the film. So even though the song fits the video. Its purpose is half just for promotional purposes.

Hadouken!                Mic Check

Genre : Grime

The video is a performance video.

The song shows the band playing the song with the lead singer jumping around the place. They is a lot of use of stage lights (though its not on a stage) so the area is flashing to the beatof the song. They are also shots of 2 female dancers which are used mainly for the male gaze.

Hadouken "That Boy That Girl"

Genre: Grime New Rave

Video is performance and concept.

This video is very stylized. Its the band performing but each band member is made out of paper and card aswell as a backdrop. the figures are also animated so they moved and the image changes. Its very unique video.


In conclusion they are a few codes and conventions to electronic music videos. Mainly that the songs follow performance and concept codes. Usually the songs are styled with lighting and special effects such as both Hadouken videos. Sometimes though they are songs that do stand out and are different such as Island Part 1 by Pendulum and End Credits by Chase & Status.

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