Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Thursday, 30 September 2010

Codes and conventions of Heavy Metal Sub Genres

The Seattle Sound "Grunge"
  • Started late 80's
  • Influenced by early heavy metal, hardcore punk and indie bands.
  • Key Bands : Nirvana , Alice in chains and Soundgarden.
  • A lot of Grunge supergroups
  • Defining album was Nirvana's Nevermind.
  • Was seen to combat Glam Metal. 
  • A lot of mainstream success
  • The genre still moving with all the main bands still together accept Nirvana.
Soundgarden - Black Hole Sun:

  • Narrative/Performance
  • Controversial theme
  • Colour filters
  • High Budget
Pearl Jam - Jeremy:
  • Narrative
  • Extended intro
  • Flashing images, text
  • Colour filters
  • Nazi salute used. Controversial
Alice in Chains - Them Bones:
  • Performance
  • Cave/Desert setting
  • Flashing images
  • Camera colour filter
  • Shots of all band, no emphasis on singer
Power Metal

  • Combination of traditional metal & speed metal
  • Mid 80s germany
  • Fantasy & mythology theme
  • Popular in Europe
  • 80s fluffy hair
  • bright clothes (no make up)
  • modern gothic, long/scruffy hair and plain black tops
Gamma Ray - Into the storm

  • Performance
  • normal c + c of metal
  • disused train station
Amaranth - Nightwish

  • Performance and concept
  • based on a village and some fallen angels
  • Unusual power metal female singer
  • Jumping zooms and flashing lights focusing on lead singer
Christian Metal

  • Also known as white metal
  • Started in 1970's USA
  • Evanesence - were christian metal band but not now.
  • Stryer - Christian glam metal band , performance music videos and thier records were removed from christian music stores.

  • mostly concept and performance videos
  • 1977
  • Bands such as Glassjaw, Misfits, Gallows, Dead Swams, The ghost of a thousant
  • 1970s boston, new york and new jersey
  • Small genre
  • High earning bands
  • Gallows - grey britian was voted best album of decade
  • very aggressive
  • Lyrics of voilence
Gallows - Abandon ship
  • Performance, small gig/venue
  • lots of stage presence
  • shaky dutch angles
  • breakdown with a long take
  • normal shot variation of a heavy metal video.
Your Demise - Burnt Tounges
  • Performance / Narrative
  • focuses on front man

Viking Metal

  • Came from viking folk music
  • then heavy metal adopted it
  • Heavy on keyboards
  • Very bleak
  • Lots of norse mythology.
  • Key bands - Amon Amarth and Barthory
Amon Amarth - Twilight Of The Thunder God
Turias - To holmgard & beyond
  • Viking Mise en scene
  • Viking way of life
  • Modern Performance
Thrash Metal

Thrash Metal

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