Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Monday, 6 September 2010

First Look at Music Videos - 10 examples

Islands                        The XX                        Concept/ Performance

The concept for this video is a short sequence involving the band and some dancers. Throughout the video the band are singing but the dancers are repeating a 5 second"ish" routine perfectly. But each time it restarts something in the sequence changes.

A personal favourite video of mine for a few reasons

Love lost                  The Temper Trap        Concept

The idea for this music video is a bunch of boys (and a bunch of girls at the end) running around a muddy track. The idea is its sports lesson at school signified by a coach. The idea doesnt link in with the narrative at all. The boys are also singing through the video.

Its a very intresting video to watch.

57                            Biffy Clyro                    Performance

This video is entirely performance. The band are in a dark room all playing thier instruments and they just play the song. Nothing out of the ordinary, Yet the video works very well. They is also a little bit of editing on transitions.

The Captain         Biffy Clyro                     Performance/ Narrative

This video cleverly links two types of videos together. The lyrics can interpratated to be around a captain of a ship. Which is what the video is based on. Simon Niel the lead singer of the band plays a ship's captain and the video follows a story where he is captured but rescued by pirates. The video also contains snippets where the band are playing the song on the boat.

Shake it out                  Manchester Orchestra                Narrative/ concept

This video is very intresting. It shows a story which is completely irelevant to the lyrics of the song. It stars the lead singer of the band in a rocky esque tale of a man who looks like he is training and competing in a series of arm wrestling compitions. Alot of the video leaves you guessing.

Link to video (Embedding is disabled by owner)

Roll away your stone     Mumford & Sons                      Performance 

Filmed the band playing the song at one of thier concerts and in recording studio. Very good video but that is all they is really. The colour is changed to black and white aswell. Also only just noticed but the sound of the song changes at the concert to more of a echo.

Closer to the edge         30 Seconds to mars                  Performance 

 Same as roll away your stone, but this video consists of shots taken across a world wide tour (with anchorage in the form of titles of each country) and backstage footages. They is also some clips involving fans answering some questions to bridge a gap in the middle of the song.

Pork & Beans               Weezer                                 Concept   

A funny concept where the concept is linked in with the lyrics. They have used the lyrics "imma gunna do the things i wanna do" and linked it to ideas and people from famous youtube videos. Its a very intresting and funny video to watch. 

Kick Starts                   Example                                Narrative

A very "fun" video. The video focuses on a couple, with the man singing (him also being the singer example) but what makes the video different is a clever and fun arty style used when people are dancing in the video.

A good video but not a very good explanation of the video on my part.

You! Me! Dancing!        Los Campesinos                   Concept

This music video is all cartoon, During the long instrumental opening to the song they is a sun rise over a city and then during the rest of the song they is a big battle between robots, godzilla and other random beings in this cartoon city. The lyrics don't fit the video at all as the lyrics are about dancing and they is clearly no dancing in the video. Apart from that i really like the video as its something different.

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