Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Saturday, 8 January 2011

JD- Disorder- Ideas 2 - Brainstorming

After discussing our preliminary idea with the group and receiving some good responces from a audience with a age which is the same as ours we progressed into coming up with more ideas.
      Alot of the ideas we have come up with progress from earlier ideas as well as have been taken from real music videos and band material which were used for inspirations.

  1. As well as having the shots of extreme isolated locations such as Malham Cove (which we mentioned in the previous idea post) We will also cut to locations of extreme confinement, such as a cupboard or a box. The character will be in these locations and the shots will jump around alot, This idea is similar to the isolation idea as during the video the shots will jump to these locations.
  2. We are planning on setting the video (when the character is walking down the street) is a area of urban decay, this will fit in with the history of Joy Division. As the band hailed from Manchester and from a area of council flats and old buildings.
  3. The video will be shot in colour but during post production we intend on changing the majority of the video to black and white (part which won't be in black and white are TBC) the black and white follows the codes and conventions of alot of the band material of JD and follows the style that Anton Corbijn uses in his video Atmosphere for JD and in other videos he created for bands such as Depeche Mode
  4. They is a iconic photo of the band members from JD which was used as the Greatest Hits album art. The photo is of a iron bridge in black and white which has been snowed on, the band are on the far side of the bridge milling around. As well as excellent framing the photo really captures the atmosphere of the band. We plan on using a shot and location like it in our video. The bridge will be a recurring location in the video with the video starting on the bridge and at the end of the video the character will end up on the bridge and will repeat what happened at the start.
  5. Another idea is that as well as the scenes of isolation and confinement we will feature scenes of the character is bed suffering from drug withdrawal, he will be withering around and they will be a lot of jumpy shots, possibly some dutch angles and lots of effects such as flashing lights. We used the cold turky scene from Trainspotting (1996) as inspiration and ideas.
  6. When it comes to timing we had a few ideas, before the song kicks in we are planning on having the central protagonist light up a ciggarette on the bridge previously mentioned.
  7. When the song kicks in he will walk towards the edge and peer over.
  8. At 0.06 seconds when the bass kicks in it will jump to the character stumbling out of his doorway.
  9. When the character is walking down the street, have shots from behind his feet. similar to the ones from a fan made video for Jesus Christ by Brand New (YTB).
  10. Snorri Cam shots. This is a camera that will attach to the actor and will be used to show his discomfort and facial expression. It has been used extensively in the film Requiem For A Dream (2000)

Snorri Cam

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