Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Thursday, 27 January 2011

The Band as a Brand

As i have pointed out before on this blog, Joy Division ended back in the early 1980's after Ian's death.
So any sense of a brand they would of had, would by now only be seen in their artwork, style and image which is present in films about them (Control "Anton Corbijn") and memorabilia and references to them such as articles to them in music magazines (such as NME).

When Joy Division were at the height of their success, they were touring Europe and "were" scheduled to tour America. This means they would of had a reasonable following but because it was the 1980's Bands didn't really create a brand due to the fact that the band were only seen at their shows, and on TV and back them TV wasn't a huge part of life compared to more recent times. The only bands which really created a brand were the bands that gain a lot of media coverage such as The Beatles.
       In the more recent times due to Globalisation, Internet and explosion in TV we are able to view every aspect of bands anytime, this has caused bands to be able to sell their image more then Joy Division could.
For instance nowadays bands are making a killing of merchandise and products that are not even relevant to music such as Britney Spear released a perfume.

Britney Spear "In Control" perfume

 The collage of images to show Joy Divisions brand show images of the band performing, album arts, a book and a film about the band and images of objects that are relevant to the band or band members such as large coat and cigarettes which are relevant to the lead singer of JD.

No comments:

Post a Comment