Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Saturday, 12 February 2011

Digipak - Initial Ideas

We came to our idea for the digi-pak relatively quickly after we first started brainstorming.
Like we did with the rest of the project we took a lot of our inspiration from old Joy Division photography & Artwork.

Idea 1

We played around with the idea of having a performance(ish) image of our character, Very similar to the image below.

The main focus point of the image would be in a grey/white shade with the background being black. The image itself would be similar to the one above but minus the microphone.

Idea 2

We decided to develop the idea a slight bit. We looked at the cover art for the Deborah Curtis's "Touching From a Distance" which shows Ian looking straight at the camera with a cigarette in his mouth.

We basically decided that we would copy this image but using our own actor. That would be the first cover with some text. We then came up with a quite strong idea, we thought that if the front cover would be a shot from the front we would made the back cover a shot from behind the actor and the actor would be in the exact same position.

The album art below is from the Arctic Monkeys album "Whatever People Say I Am, That’s What I’m Not". When we showed people our idea we got many comments along the lines of "isn't that like the Arctic Monkey's album?". We didn't want our idea to be know as a copy of the AM album, when really that album cover was a cover of the image from Touching from a distance.

Development of Idea 2

We then decided to develop the idea, Joy Divisions iconic photography is set around Macclesfield in Manchester and featured a lot of images of Urbanisation and deindustrialisation. We decided we wanted to show this in the background on the front cover. Possibly in a location which features high rise apartments in the background.

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