Joy Division - Disorder

THE BRIEF: A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Sunday, 3 April 2011

3. What have you learned from your audience feedback?

3. What have you learned from your audience feedback?

I have collected audience feedback all the way through the project from a number of people and from a variety of sources.

We collected audience feedback on everything, each rough cut was screened and we recieved feedback, we looked for feedback on our digipaks as they were developed and on the adverts.

Audience feedback is perfect at having a new look at a piece of work or a idea from a difffernt perspective when our own thoughts are unclear. It gives us a direct look into the thoughts of our target audience and even people outside our target audience and how it effects them.

I have two different target audiences, a secondary and a primary,
  • Core - The core audience is a more recent 16 - 25 audience who we are trying to introduce Joy Division too.
  • Secondary - The secondary audience will simply be Joy Divisions orginal audience, the 15 - 25 year olds during the late 1970's. This audience would of grown up listening to the music and would of likely seen them tour and have their music played extensively on the radio and on TV.
we managed to get audience feedback from both types of audiences from a variety of different sources.

In Person

The first and main kind of feedback we got was first hand feedback on the advert, music video and the digipaks. We showed all of our rough cuts and stages of development of the digipak and adverts to our class who all fall under the core audience, we instructed them on what we wanted feedback on each time and they told us ideas and improvements which we took into consideration for the next cut or draft, from their feedback we could have a better understanding on how much the work appealed to them.

 Our teacher is also a fan of Joy Division so he can fall under the secondary audience. We noticed that the majority of feedback we gained from other students was never very critical at all and often we had to rely on feedback on our teacher on what we should actually do for the next cut.

YouTube & Facebook

Facebook is the perfect way of exhibiting work and its free to do so, this was ideal for the music video. Although its hard for the masses to find the video we could make it a little bit easier and we could try target a certain market through using tags though they don't help very much. But overall the video was accessable for all.

Facebook is a sociol networking site, these kind of websites are on the rise at the moment and they are becoming a major tool for bands/ companys to interact with fans. We felt that we needed to do this.
Each time we had completed a rough cut, we uploaded it to one of our YouTube accounts, this meant we could post and embed the video onto various websites to gain feedback. Anytime of the day anyone with a Internet connection could leave us feedback which meant we didn't have to be their to collect it. On YouTube we could collect feedback from both audiences which was great as well.
      We also often embedded the videos onto our Facebook accounts, this way we could get a lot of core audience feedback from all our friends. Unfortunately sometimes people made comments which were not what we were looking for as they were not really feedback comments.

This feedback was quite helpful but we noticed that the majority of it were comments such as "very good video", while we liked these comments they were not very helpful.

Internet Forum

The last way that i gained audience feedback was through the Internet forum on the website This website is a Joy Division website where you can find out anything about the band from history to releases. They is also a interactive area where you can create a login and join in on the forums.
      This is exactly what we did, i created a login and we posted our idea which we received a lot of feedback from, funnily enough all the feedback was from one person, his user name was Darkman and he was a recovering heroin addict which is what our idea is partly based on.

This video is me going over the website and beneath that is a word document with all the feedback we got from darkman.


We also posted our rough cut number 1 and 2 on here. One member gave us a very critical comment which we used.

 The members of this forum are mainly a much older audience so we managed to collect some secondary audience feedback here.

First Cut

If you compare our first and second rough cut you can see the extent audience feedback had on our work.

Final Cut

Also if you look at the ideas that we came up with for the video that we blogged on and then you look at our idea just before we started filming you noticed a huge change, all of this is down to the feedback we gained from the internet forum. So this just goes to show how important feedback was to us.

Overall from feedback we have learnt that feedback is perfect and needed to develop our ideas and we have learnt that feedback is a important aspect to any production. Although first hand feedback is great at getting rich qualative feedback, the uses of the web as a step into successfully exhibiting our work to masses was great at getting a wider set of feedback. We could get feedback from a variety of sources which led to a huge difference between the different stages on each stage of our project. We found the best feedback to be the feedback which was most critical of our work in the long run.

Stepping back from our work and seeing what other people thought of it was perfect at shaping our own view on the work.

No comments:

Post a Comment